Commercialization & Marketing Focus Day
Tuesday, December 8
ALL TIMES SHOWN ARE PST
9:30 am Registration & Morning Coffee
9:55 am Welcome & Introduction
10:00 am Harnessing Informed Science to Lever Your Product
10:30 am Positioning the Microbiome to Consumers
11:00 am Speed Networking
11:30 am Informing the Consumer of the Positives of Using Bacteria on the Skin
12:00 pm Communicating That Bacteria Is Not a Dirty Word – How to Market the Microbiome to Consumers
12:30 pm Networking Lunch
1:30 pm Building a Breakthrough Microbiome Brand
Synopsis
Discussing brand voice/ and feel
• Educating and owning media
• Leveraging advertising and platform choice
2:00 pm Actionable Business Insights from the Analytics of the Microbiome
Synopsis
• Monitor publications in the area to understand the market demand and your
target market
• Examine microbiome research grant activity to quantify the research
opportunity and segment potential customers
• Investigate clinical trials to understand the impact on human health and
startup funding activity to unravel investor enthusiasm
2:30 pm Panel Discussion: Building a Brand Around the Consumer & Expanding Your Target Population
Synopsis
- What groups of consumers are most receptive to skin microbiome products?
- How to identify new demographics to target and how does the marketing
need to alter?
3:15 pm Closing Remarks: Focus Day
3:20 pm End of Pre-Conference Focus Day
