PRE-CONFERENCE CONSUMER EDUCATION & PRODUCT DIFFERENTIATION FOCUS DAY

Tuesday, August 3

ALL TIMES SHOWN ARE EDT

8:55 am Chairperson’s Opening Remarks

Approaching Consumer Education of the Microbiome

9:00 am Discover: How Do Consumers Perceive Bacteria?

Synopsis

  • How do you show the benefits of the microbiome to the consumer?
  • Moving away from bacteria being seen as “dirty” to being part of “health”

9:20 am Discover: What is the Microbiome & Why Does it Matter?

  • Paula Simpson Author, Formulation & Branding Expert, Founder , Nutribloom Consulting

Synopsis

  • Consumer acceptance: Demystifying the complexity of the microbiome
  • Merging the science of the microbiome with education and marketing tactics to peak consumer interest and brand loyalty

9:40 am Develop: What Are the Keys to Effectively Educate of the Consumer?

Synopsis

This is your opportunity to have the speakers answer your questions following their presentations

10:00 am Action: How Are You Going to Change the Language & Terminology You Use?

Synopsis

These breakout sessions will provide you with the opportunity to reflect on  what you have learnt so far and discuss with the community how you will action this into your daily work

10:30 am Networking Break

Synopsis

Re-creating face-to-face networking in the virtual world, here you will connect with a peer for a five-minute conversation before moving on and connecting with another microbiome enthusiast in this high-pace format.

Building Strong Brand Positioning

11:00 am Discover: Building Strong Brand Positioning for Your Microbiome Brand

Synopsis

  • How to position a new brand in an overcrowded market
  • How to build your community of early adopters
  • How to find product/market fit

11:20 am Discover: Setting the Stage for a Successful Launch Into the Microbiome Space

Synopsis

  • Knowing your customer
  • How do you differentiate your product?
  • Strategies to successfully communicating the science and efficacy of your product

11:40 am Develop: What Are the Keys to Effective Education of the Consumer?

Synopsis

This is your opportunity to have the speakers answer your questions following their presentations

12:00 pm Action: How Are You Going to Alter Your Branding Strategy

Synopsis

These breakout sessions will provide you with the opportunity to reflect on what you have learnt so far and discuss with the community how you will action this into your daily work.

12:30 pm Networking Lunch

Synopsis

Use this opportunity to grab a quick bite to eat, grab a coffee before rejoining us for the afternoon session.

1:30 pm Develop: Panel Discussion – How Do You Balance Making Your Brand Stand Out With Keeping it Authentic?

Synopsis

  • What makes your brand unique?
  • How do you advertise your product?
  • What can you do with packaging to make yourself stand out?
  • How do you choose your distribution channels?

Understanding the Market to Leverage Your Product

2:15 pm Discover: Targeting Her Microbiome: Understanding Consumer Buying Habits

  • Denise Herich Co-Founder & Managing Partner , The Benchmarking Company

Synopsis

  • Understand the influences, buying habits and barriers to purchasing for consumers interested in cosmetic products to promote a healthy microbiome
  • Help define microbiome products in a language the consumer can understand and get excited about
  • Provide the proof consumers need before they purchase microbiome-friendly beauty

2:35 pm Develop: How Can Market Trends Be Leveraged By Industry

  • Denise Herich Co-Founder & Managing Partner , The Benchmarking Company

Synopsis

  • This is your opportunity to have the speakers answer your questions following their presentations

2:45 pm Action: How Will Use Market Trends to inform Your Branding Strategy

Synopsis

  • These breakout sessions will provide you with the opportunity to reflect on what you have learnt so far and discuss with the community how you will action this into your daily work.

3:15 pm End of Pre-Conference Focus Day