Pre-conference Consumer Education & Product Differentiation Focus Day

Tuesday 12th September 2023

8:00 am
Morning Registration & Networking

8:50 am Chairperson’s Opening Remarks

Educating the Consumer to Build Trust in Your Microbiome-Targeting Product

9:00 am Panel Discussion: What do Our Consumers Already Know About the Skin Microbiome?

Synopsis

  • Exploring the perception of ‘good’ and ‘bad’ bacteria
  • Using consumer insights to learn what the average consumer understands about the skin microbiome
  • Effectively educating the consumer
  • Moderated by Barbara Paldus

9:45 am Customer-Facing Buy-In: Getting Dermatologists & Pharmacists Excited About the Microbiome

  • Raja Sivamani Director of Research, Integrative Skin Science & Research

Synopsis

  • Addressing how microbiome testing products might be useful to the practicing clinician
  • Summarizing the different types of microbiome testing results
  • Exploring testing clinical use and their limitations

10:15 am
Morning Coffee & Networking Break

Understanding the Market to Uncover Untapped Opportunities to Build Your Community of Early Adopters

11:15 am Microbiome-Based Skincare Market Trends: A Critical Analysis

  • Elsa Jungman Founder & Chief Executive Officer, Dr. Elsa Jungman

Synopsis

  • Exploring latest technology in microbiome skincare
  • Uncovering recent launches in consumer brand and exploring how technology is integrated
  • Outlining where the market is heading

11:45 am Social Media Positioning Strategies to Increase Engagement with Your Community: A Case Study

Synopsis

  • Education, Education, education
  • Outlining the phenomena of community problem-solving
  • Leveraging different platforms: Instagram vs TikTok

12:15 pm Roundtables: Who Are Your Consumers? Understanding Your Audience & Market Opportunities

Synopsis

  • Tapping into the professional skincare treatment market: selling to professionals
  • Why should the consumer care about their microbiome?
  • ‘Preventaging’ gaining trust in the consumer
  • Positioning skincare amongst the nutraceutical market

1:00 pm
Lunch Break & Networking

Generating Strong Data to Substantiate Your Claim

2:00 pm Strong Data, Strong Claims: The Role of Study Design in Strategic Marketing and Legal Compliance

Synopsis

  • Outlining how and science is helping industry deliver more sophisticated selfcare products to the consumer, but the law has not developed apace
  • Discussing the legal limits of microbiome claims, the data that is required to support them and the questions FDA is asking
  • Exploring how to avoid legal pitfalls and take calculated risks to achieve your goals

3:00 pm Overview of the U.S. FDA Regulatory Scheme that Applies to Products Based on Microbiome Technology

Synopsis

  • FDA regulatory categories which establish various regulatory requirements for marketing dermatological products that utilize microbiome technology
  • Review of newly passed US cosmetic laws that will establish new challenges for marketing microbiome products as cosmetics

3:45 pm Chairperson’s Closing Remarks

3:50 pm
End of Focus Day