Commercialization & Marketing Focus Day

9:30 am Registration & Morning Coffee

10:00 am Harnessing Informed Science to Lever Your Product

  • Kara Bortone Senior Director, Sourcing & Portfolio Management, Johnson & Johnson Innovation, JLABs

10:30 am Positioning the Microbiome to Consumers

11:00 am Morning Break

11:30 am Informing the Consumer of the Positives of Using Bacteria on the Skin

12:00 pm Communicating That Bacteria Is Not a Dirty Word – How to Market the Microbiome to Consumers

12:30 pm Networking Lunch

1:30 pm Panel Discussion: Outlining How to Expand the Target Population

2:00 pm Roundtable Discussion: Building a Brand Around the Consumer

3:00 pm Panel Discussion: Exploring How to Attract Investment

3:30 pm End of Pre-Conference Focus Day