Strong Data, Strong Claims: The Role of Study Design in Strategic Marketing and Legal Compliance

Time: 2:00 pm
day: Pre-conference Consumer Education & Product Differentiation Focus Day


  • Outlining how and science is helping industry deliver more sophisticated selfcare products to the consumer, but the law has not developed apace
  • Discussing the legal limits of microbiome claims, the data that is required to support them and the questions FDA is asking
  • Exploring how to avoid legal pitfalls and take calculated risks to achieve your goals